Measuring the Satisfaction of Tourists Visiting Malacca During Holiday

Abstract

The tourism industry in Malacca has great potential in tourism because it is famous for its well preserved culture and heritage. The tourism market is at a competitive level driving the industry to provide better services to maintain tourism satisfaction, which consists of many aspects, leading to better marketing and funding. The level of satisfaction of marketing travellers is important in influencing the selection of tourist destinations because of the satisfaction of its feedback in the use of tourism products and services. Travellers’ satisfaction is greatly influenced by the quality of service, perception, and experience of the tourist destinations they have visited. This factor has increased the competitiveness between different tourist destinations and can also create a better experience for tourists. However, the facilities provided have become one of the priorities of tourists in choosing accommodation in a place, so this research aims to respond to the use of products and the relationship between services related to accommodation. Second to determine the relationship between facilities at the destination with tourist satisfaction. Finally, to study the relationship between travel agencies' services and tourist satisfaction in Malacca.