THE IDENTIFICATION ELEMENTS OF COGNITION AND MOTIVATION: THE MANIFEST EMERGENCE OF NEW E-COMMERCE VENTURES IN MALAYSIA

Abstract

Forming a venture is very challenging, and a lot of thinking. Particular attention is required to create a new venture especially in this highly profitable e-commerce field. But the cognitive aspects of an entrepreneur have only been examined with little attention in most established studies. Moreover, previous researchers have tended to ignore how the motivational questions of the entrepreneur influence the creation of a new ecommerce venture. There is still considerable uncertainty, and therefore this study aims to explore the role of cognitive and motivational factors in effect the creation of e-commerce ventures in Malaysia. This research employs a case-study methodology in which data were collected by interviewing 12 e-commerce entrepreneurs from May 2013 through December 2014. The findings showed that personal backgrounds (education and family), as well as job and business experiences, are the most important factors by cognitive entrepreneurs in Malaysia. There are three aspects of entrepreneurial motivation, namely the need for an entrepreneur to achieve his goals, strong business interest and a network external support. Malaysia's new e-commerce venture creation strongly impact to Malaysia growth of economy. Therefore, it is better for government to encourage entrepreneurial activity in the region, underlining entrepreneurs' cognitive skills and motivational elements. Therefore, the government should encourage entrepreneurial activity in the region, highlighting entrepreneurs' cognitive skills and motivational elements.