1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Hospitality, Tourism and Wellness - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4370
DC FieldValueLanguage
dc.contributor.authorNur Azuren Anis Binti Mohd Sallehen_US
dc.contributor.authorNur Dayana Binti Romzien_US
dc.contributor.authorNur Fatin Atikah Binti Zainalen_US
dc.contributor.authorAhmad Izzat Bin Mohd Nor Azmien_US
dc.contributor.authorAifa Rozaini Mohd Radzolen_US
dc.date.accessioned2023-01-15T11:50:09Z-
dc.date.available2023-01-15T11:50:09Z-
dc.date.issued2022-
dc.identifier.isbn978-967-0021-47-8-
dc.identifier.urihttp://hdl.handle.net/123456789/4370-
dc.descriptionOthersen_US
dc.description.abstractUser-generated content (UGC) is a media content created or produced by the general public rather than paid professionals and primarily distributed on the internet. The recommendations from UGC can help increase levels of trust among Generation Z in selecting an eating place. Therefore, this study aimed to examine the role of UGC in selecting an eating place among Generation Z. When it comes to finding information, Generation Z appear to have embraced many sites for identifying user-generated media when deciding to choose an eating place. 384 respondents participated in this study which was conducted through WhatsApp, Facebook, Instagram and others. This study focused on Generation Z in Malaysia, born in 1997 until 2012. The results showed that source credibility, viral content, and trust significantly and positively influence the selection of eating places.en_US
dc.publisherUMKen_US
dc.subjectUser Generated Content (UGC)en_US
dc.subjectSelection of eating placeen_US
dc.titleThe Role of User Generated Content (UGC) in Selection of Eating Place Among Generation Zen_US
dc.typeNationalen_US
dc.relation.conferenceE-PROCEEDING HoTWeC 6.0en_US
dc.description.page1569-1579en_US
dc.relation.seminarE-PROCEEDING HoTWeC 6.0: THE GAME ON 2022: THE FUTURE IS BRIGHTen_US
dc.title.titleofbookE-PROCEEDING HOTTWEC 6.0en_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthoraifa.r@umk.edu.myen_US
item.openairetypeNational-
item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptFaculty of Hospitality, Tourism and Wellness-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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