Customer Awareness towards Muslim Friendly Hotel in Malaysia

Abstract

Various studies are investigating Customer Awareness of Muslim Friendly Hotels in Malaysia. Many people love to travel in Malaysia. However, there is little data on customer awareness of Muslim-friendly hotels in Malaysia. Therefore, research on this topic is an important matter. The aim is to see the relationship between hotel facilities and customer awareness of Muslim - friendly hotels in Malaysia. It also investigates the relationship between room amenities and customer awareness of Muslim-friendly hotels in Malaysia and the relationship between halal food and customer awareness of Muslim friendly hotels in Malaysia. An online survey will be conducted among Malaysians who love to have a vacation at Muslim-friendly hotels. Respondents will be selected using the non-probability purposive sampling method. The study was to identify the relationship between hotel facilities, room amenities, and halal food in the customer awareness towards a Muslim friendly hotel in Malaysia. There were 311 participants, and it was done via social media platforms such as Instagram, Facebook, WhatsApp, and Telegram. The questionnaire was divided into four sections; each required prior informed consent. Since every traveller will pay attention to the issue of halal cuisine, the study results show that halal food is an important aspect that must be present in every hotel to attract the attention of Muslim customers.