Individual Perceived Security and Privacy of Mobile Application in Hospitality Industry

Abstract

Mobile applications are digitally crucial to customers because of advances in mobile technology, mobile access to high-speed internet, and the interactivity of mobile phone interfaces. The mobile applications experience is critical in the the hospitality industry, but the mechanism of customer intention development is still unknown. This study aims to examine the relationship between interactivity, functionality and perceived ease to use of mobile applications to perceived security and privacy. There are 335 respondents from Universiti Malaysia Kelantan (UMK) Pengkalan Chepa of FHPK students involved to answer the questionnaires conducted by the researcher. Google Forms was used to distribute the questionnaire and collect the data. The data collected through questionnaire surveys and SPSS software were used for the decision analysis. Descriptive analysis, reliability test and inferential analysis, which is Pearson correlation, were performed in this study. The findings showed that the interactivity, functionality, and perceived ease to use have a relationship with a p-value less than 0.001. The result indicates a significant relationship between interactivity, functionality and perceived ease to use of mobile applications to perceived security and privacy. The researchers have proposed a few recommendations related to the study.