The Influence of Motivation Factors Towards Post-Pandemic Screen Tourism

Abstract

This research focuses on the influence of motivation factors on post-pandemic screen tourism. This research examines the relationship between destination image, the actor's character and trend of post-pandemic screen tourism. A quantitative methodology was used to complete this research. Respondents aged 18 to 50 years old and above who engage in post-pandemic screen tourism are the target audience for this study. In screen tourism, the majority of the age groups are involved. The survey received 300 responses, and the findings were collected. Descriptive analysis, reliability test and Pearson correlation were used to analyse all data. The results support all variables. This research contributes to understanding the influence of motivation factors on post-pandemic screen tourism. This research and data can be used as reference material for future research.