Ministry of Higher Education Entrepreneurial Award 2021 :Outstanding Graduate Enterprise Award Category C

Abstract

Wafa Bakery has been an outstanding graduate enterprise due to its tremendous growth in just a year. Two Universiti Malaysia Kelantan alumni started the business in the year 2020 from home before moving to business premises in Bukit Mertajam, Penang. Besides an interest in baking, Wafa Bakery also focuses on customer’s pain in the market. Because of COVID 19, petty traders and micro-enterprises that sell simple foods such as burgers and Roti John have increased, hence resulted in a shortage of supply. Another contributing factor to increasing sales is product innovation. Wafa Bakery produces unique bread such as charcoal burgers and John Breads and also focuses on vegan products such as wholemeal Arab Bread. The business strategy also changed from business-to-customer to a business- to-business strategy due to market opportunity. Wafa Bakery’s growth rate is tremendous as this enterprise was able to build a factory to meet the market demand within one year. Currently, Wafa Bakery has created jobs for 3 workers and 5 physical agents to help the community. Wafa Bakery has a sustainable business model with the financial stability to move forward. Wafa Bakery will become one of the latest producers of burgers and John Bread in Peninsular Malaysia in the next twelve months. This dream can be realized using a digital strategy that utilizes digital stockists, agents, and drop shippers.