Tourist Perception of Japan as a Muslim-Friendly Destination

Abstract

Muslim-friendly destinations are those that offer Islamic aspects in terms of food, facilities, and accommodation. The term Muslim friendly was coined to make things easier for Muslim tourists travelling abroad to nations like Japan. Previous surveys have revealed that the majority of tourists are aware of the Muslim-friendly terms, but the concern is if all of the facilities given met the expectations of Muslim visitors to the country. Therefore, the study aims to investigate tourist perceptions of Japan as a Muslim-friendly destination with all the components of halal. There were 327 respondents who participated in this study which had been conducted through a questionnaire in Google Form. This study focuses on the Malaysian community who have visited Japan before and those who have not. The findings revealed that every halal component including food, facilities, and accommodation is acceptable in terms of tourists' perceptions of Japan as a Muslim-friendly destination. This knowledge is important because it allows Muslim tourists to travel to Japan without having to worry about preparing halal situation.