Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/4212
DC Field | Value | Language |
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dc.contributor.author | Siti Marlisa Abdullah | en_US |
dc.contributor.author | Siti Nur Fatihah Shuhaimi | en_US |
dc.contributor.author | Siti Nadzra Tubin | en_US |
dc.contributor.author | Siti Nazatul Anis Mohd Alwi | en_US |
dc.contributor.author | Adeneye Yusuf Babatunde | en_US |
dc.date.accessioned | 2023-01-12T02:14:25Z | - |
dc.date.available | 2023-01-12T02:14:25Z | - |
dc.date.issued | 2022 | - |
dc.identifier.isbn | 978-967-0021-47-8 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/4212 | - |
dc.description | Others | en_US |
dc.description.abstract | The budget hotel is a contemporary idea that changes the demand for tourism products and services in the hospitality sector of the tourism industry. Compared to the typical full-service hotels offering many facilities, budget hotels always provide basic services for the visitors with no extra facilities result, understanding a study of the brand image towards customer satisfaction in budget hotels. Therefore, the study investigates the impact of brand image on customer satisfaction with budget hotels in Kuala Lumpur, Malaysia. This study is conducted using a quantitative research approach through an online questionnaire to collect the data. A total of 283 respondents have participated in this study. The findings reveal that brand image, quality of services, and price have significant positive relationships with customer satisfaction in budget hotels. The researchers have proposed a few recommendations related to the study. | en_US |
dc.publisher | Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa Karung Berkunci 36 16100 Kota Bharu, Kelantan | en_US |
dc.subject | Budget hotel | en_US |
dc.subject | brand image | en_US |
dc.subject | quality service | en_US |
dc.title | A Study of Brand Image Towards Customer Satisfaction with Budget Hotels In Kuala Lumpur, Malaysia | en_US |
dc.type | National | en_US |
dc.relation.conference | E-PROCEEDING HoTWeC 6.0 | en_US |
dc.description.page | 1512-1520 | en_US |
dc.relation.seminar | E-PROCEEDING HoTWeC 6.0: THE GAME ON 2022: THE FUTURE IS BRIGHT | en_US |
dc.date.seminarstartdate | 2022-06-14 | - |
dc.date.seminarenddate | 2022-06-15 | - |
dc.description.placeofseminar | Virtual | en_US |
dc.description.type | Proceeding Papers | en_US |
dc.contributor.correspondingauthor | adeneye.yb@umk.edu.my | en_US |
item.openairetype | National | - |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
crisitem.author.orcid | 0000-0002-2331-5529 | - |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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e-proceeding Hotwec 6.0 V5 - Yusuf.pdf | 1.37 MB | Adobe PDF | View/Open |
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