The Influence of Spa Goers’ Perception on The Attitude of The Emerging Indigenous Spa Therapy

Abstract

Spa and wellness centers that offered products and services according to indigenous people’s approach are branded as indigenous-inspired Spa Therapy. The attitudes shown by the people are also different and this shows and gives rise to the diversity of opinions that exists in every aspect. The perception shown by outsiders towards the new concept of indigenous spas in the spa industry can improve and change their perception of the advantages that exist in this indigenous spa. Therefore, this study aims to measure the influence of spa-goers’ perceptions and attitudes on emerging indigenous spa therapy. There were a total of 385 respondents who participated in this study which has been conducted online using questionnaires survey. This study focuses on the community in Kelantan using a convenience sampling method. The result shows that there is a significant relationship between the perception and attitude of spa-goers towards the indigenous-inspired spa.