Knowledge and Perception toward Indigenous Inspired-Spa among Community in Kota Bharu, Kelantan

Abstract

Indigenous spas have initiated by providing therapeutic body treatments that incorporate ingredients taken in whole or in portions from indigenous traditions, which are presented for customers to respect the traditions. Therefore, the focus of this research is to analyse the knowledge and perception towards indigenous inspired spa among community in Kota Bahru, Kelantan. Moreover, most of the people have limited knowledge about indigenous spa and products. In this research, product knowledge, operation knowledge and service knowledge have been used as independent variables related with dependent variable perception towards indigenous inspired-spa among community in Kota Bharu, Kelantan. Research data have been gathered from 358 individuals from target population using validated questionnaire. The findings show that product knowledge, service knowledge, and operation knowledge have relationship with P-value less than 0.001 respectively. The results of the study are significant and thus support the hypotheses.