The Impact of Attitude on the Intention to Visit Indigenous Spa

Abstract

Spa and wellness facilities to exercise and receive various treatments to improve their health. A sauna and treatment rooms are included in the spa and wellness amenities. A sauna and a gym are among the spa and wellness amenities. Indigenous spas refer to goods and services produced by indigenous people according to their original concepts and traditions. However, indigenous spa products and services are not well received and acknowledgedby the community. Therefore, the purpose of this research was to study the impact of attitude on behaviour intention towards the indigenous spa and product services. In this research, affective attitude, behaviour attitude, and cognitive attitude serve as independent variables related to the dependent variable namely behaviour intention toward indigenous spas and services. A Google Form was used to disseminate a set of questionnaires to 358 people in the target population. SPSS was used to analyse the data from the questionnaire. The study's findings were substantial and corroborated the hypotheses. In conclusion, this study could be used as a resource for future research.