Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4124
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dc.contributor.authorMuhammad N.H.en_US
dc.contributor.authorMuhamed Yusoff, A.en_US
dc.contributor.authorNawi N.M.M.en_US
dc.contributor.authorRazak, N.F.Aen_US
dc.contributor.authorSimpong.Den_US
dc.date.accessioned2023-01-08T13:46:59Z-
dc.date.available2023-01-08T13:46:59Z-
dc.date.issued2023-
dc.identifier.issn21984182-
dc.identifier.urihttp://hdl.handle.net/123456789/4124-
dc.descriptionScopusen_US
dc.description.abstractFood packaging waste become an important issue which it has had adverse environmental effects. Manufacturers ought to take the initiative to produce sustainable food packaging and acquire positive feedback from the grocer to use the packaging. With legislative responsibilities, food manufacturers are considering the best option to pack their products with minimal materials. This study aims to determine consumers’ view of new bio-based plastic material as food packaging; while to recognise and identify consumers who are willing to pay for this new material and aware of the environmental benefits. Results were analysed through a Tobit regression model which recommend that a compelling marketing plan for this packaging and an imperative basis of Malaysian consumer segmentation are essential. Additionally, raising awareness of the benefits of saving the environment would appeal to several people to choose this packaging, hence improving the environment.en_US
dc.language.isoenen_US
dc.publisherSpringer Science and Business Media Deutschland GmbHen_US
dc.relation.ispartofStudies in Systems, Decision and Controlen_US
dc.subjectPro-environmental behaviouren_US
dc.subjectSustainable packagingen_US
dc.subjectWillingness to payen_US
dc.subjectMalaysiaen_US
dc.titlePro-environmental Behaviour Impacts on the Willingness to Pay for Bio-based Sustainable Food Packagingen_US
dc.typeInternationalen_US
dc.identifier.doi10.1007/978-3-031-10212-7_28-
dc.description.page325 - 324en_US
dc.volume216en_US
dc.title.titleofbookThe Implementation of Smart Technologies for Business Success and Sustainabilityen_US
dc.description.typeChapter in Booken_US
dc.contributor.correspondingauthornorhafizah.mz@umk.edu.myen_US
item.grantfulltextopen-
item.languageiso639-1en-
item.openairetypeInternational-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
Appears in Collections:Book Sections (Scopus Indexed) - FHPK
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