Assessing the Influences of Need of Achievement and Confidence on the Women-owned-Micro Enterprises' Success in Malaysia

Abstract

This study examined factors that influence women entrepreneurs’ success. Based on psychological traits theory, two constructs were identified; the need of achievement and self-confidence. This study used a quantitative approach, altogether involved 300 micro-sized women entrepreneurs throughout Malaysia. The data collected subsequently analyzed using SEM-PLS. According to the study’s findings, both variables showed a strong association with the success of women entrepreneurs. These findings not only reinforce previous findings on the vital role of personality in women entrepreneurship activities but also emphasizes the roles of the government to spur and stimulate the above-mentioned factors through relevant training programs.