Study on The Consumer Attitudes Towards Digital Shopping During the Pandemic in Johor Bahru

Abstract

The outbreak of the pandemic significantly changes the norms of daily life. Thus, the empirical study analyses consumer attitudes toward digital shopping in Johor Bahru. A non-probability sampling method was used to perform the analysis, and the questionnaire was distributed to 384 respondents. This study empirically showed that consumer beliefs, feelings, and behavioral intentions positively influence consumer attitudes. From the analysis, it can be concluded that these three theories are acceptable. The most significant factor positively affects consumer attitudes toward digital shopping during the pandemic outbreak is consumer behavioral intentions. Hence, it provides suggestions and recommendations to the retail players and researchers for future studies. Finally, the study thoroughly explains the disadvantages and makes some suggestions.