Intention to Visit Malacca for Medical Tourism

Abstract

This study aims to identify the relationship between perceived risk, perceived benefits and resource availability towards tourist intentions to visit Malacca for medical tourism. In this study, it also discusses about the domestic tourist intentions to visit Malacca for medical tourism. A set of questionnaires was distributed directly to 384 members of the target population via Google Forms. Descriptive analysis, reliability analysis and Pearson Correlation Coefficient analysis were applied to the usable data. The results show that there is a significant relationship between perceived risk, perceived benefits and resource availability and tourist intention. Among the three perceived studies, perceived risk has the highest value with tourist intention. The methodology employed in the study allows a comprehensive and firm evaluation of all perceptions of tourist intentions to visit Malacca for medical tourism. The findings of this study are community will have a piece of better knowledge and exposure to medical tourism in Malacca and students and future scholars can use this research as a reference.