Factors Influencing Adventure Travel Intention Among Millennials in Kelantan

Abstract

Adventure tourism is a relatively new tourist concept that has drawn a considerable number of travellers. This tourism was more likely related to a high level of activities in which people receive personal pleasure from a surprising sight, activity, or success. Young people, or more precisely, youth, are more active in this type of activity, such as sports and adventure activities, because they work as a catalyst for the development of the tourism industry. They are now more into adventure tourism activities, which they contributed roughly 86 per cent to when visiting a new site.