Factors that Influence the Satisfaction of Health Tourism in Malaysia

Abstract

Health tourism is the process of visiting outside of one's home country with the goal of seeking medical treatment. Malaysia has recently been deemed a popular destination for health tourism. The purpose of this study is to investigate the relationship between factors determinant of patient satisfaction such as cost, service, motivation, and destination image with patient satisfaction. This study uses a cross sectional method to create self questionnaire for 384 respondents and the data collected with google form among the respective local communities residing in Malaysia about the factors of satisfaction in health tourism in Malaysia. The data was analysed using descriptive analysis, reliability analysis and Pearson Correlation analysis. Based on Pearson Correlation analysis, the findings of the study showed that there was a low degree correlation between cost, service quality, motivation, destination image with satisfaction of health tourism in Malaysia. This study could contribute to the body of knowledge regarding factors associated with stress among Malaysians. Future research could benefit from large scale nationwide longitudinal studies which include all possible factors related to health tourism in Malaysia.