Factors Influencing Customer Perceived Value to Use Food Delivery Apps in Klang Valley, Malaysia

Abstract

This study examines factors influencing the customer to use food delivery apps in Klang Valley and to find the relationship between convenience, trustworthiness and price on customer perceived value. A survey was conducted using a questionnaire, involving 275 respondents who use food delivery apps. Descriptive and correlation analyses were used to analyse the data obtained. A structured questionnaire will be collected using a Google Form and questionnaire. The data collected will be analysed using Statistical Packages for Social Science Version 12.0 (SPSS Version 12.0) systems, based on descriptive statistics and correlation analysis. In conclusion, all of the independent variables, which are convenience, trustworthiness, and price, that have been studied in this study have a relationship with the dependent variable, customer perceived value, in the use of food delivery apps.