Impact Of Perceived Health Risk on Behavioral Intention To Visit Malaysia Among International Tourists

Abstract

The COVID-19 epidemic had a significant impact on the travel and tourism business where visitors are forced to postpone and consider their travel intention. Hence, this study is designed to determine the effect of perceived health risks on international tourists' behavioural intention to visit Malaysia. Data was gathered by performing quantitative research and distributing 250 questionnaires to tourists who actively travel across the world. The acquired data were analysed using the Statistical Package for Social Science (SPSS). From the findings, perceived susceptibility, perceived severity, perceived uncertainty and perceived psychological risk positively affected behavioural intention to visit Malaysia. The findings of this study contribute to tourism crises in the travel and tourism sector, as well as responses to modify tourists' travel risk toward perceived health during the COVID-19 pandemic era in future research.