The Impact of Memorable Tourism Experience on Behavioral Intention: A Case Study of Dark Tourism Destination - Kellie's Castle, Perak

Abstract

The purpose of this study was to determine the factors that influence tourists' behavioural intentions in dark tourism in the state of Perak. Very little research has been done to investigate the relationship between MTEs and behavioural intention, particularly in the context of Dark tourism. The purpose of this study was to investigate the relationship between involvement, novelty, refreshment, meaningfulness and behavioural intention in dark tourism. The researcher collected data using a purposive sampling technique from 375 tourists who visited the famous dark tourism destination in Perak which is Kellie Castle. According to the findings, involvement, novelty, meaningfulness and refreshment all had a positive effect on behavioural intention to visit Malaysia. The findings of this study help the tourism industry create attractive activities and packages suitable for entertaining visitors at dark tourism sites and entice them to visit dark tourism sites in the near future