Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3944
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dc.contributor.authorSathiswaran Uthamaputranen_US
dc.contributor.authorSolomon Gbene Zaatoen_US
dc.contributor.authorMohd Ikhwan Azizen_US
dc.contributor.authorNorzalizah Baharien_US
dc.date.accessioned2023-01-03T05:46:20Z-
dc.date.available2023-01-03T05:46:20Z-
dc.date.issued2022-
dc.identifier.issn2717-7564-
dc.identifier.urihttp://hdl.handle.net/123456789/3944-
dc.descriptionOthersen_US
dc.description.abstractThis research examined how significant factors including information quality, payment convenience, and social media involvement influence customer loyalty to the Grab smartphone app among customers post Covid-19. Customerloyalty is influenced by various elements and antecedents, including values, experience, security, technological adoption, and behavioural control, according to previous research. Customers in Kelantan who were regular users of the Grab Ordering mobile application were given questionnaires as part of this study, which took a quantitative approach. SPSS version 24 was used to analyse the data. The analysed data show that the three criteria of information quality, convenience of payment, and social media allhave a significant impact on customer recurrent use of the Grab Ordering App. The results further provide useful information for recognising and improving services, comfortable environment, and customer needs.en_US
dc.language.isoenen_US
dc.publisherGorakhpur India: ASR Research Centeen_US
dc.relation.ispartofJournal of Positive School Psychologyen_US
dc.subjectCustomer loyaltyen_US
dc.subjectinformation qualityen_US
dc.subjectease of paymenten_US
dc.titleFactors impacting online loyalty to the Grab ordering app among Malaysia Kelantanese Customers in Post Covid-19 Pandemicen_US
dc.typeInternationalen_US
dc.description.page8371–8379en_US
dc.volume6(4)en_US
dc.description.typeArticleen_US
item.languageiso639-1en-
item.openairetypeInternational-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcid0001-9318-8791-
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