User Perception Towards Tourism Mobile Application

Abstract

Mobile technology and applications are gaining popularity at a rapid speed, surely altering consumer and provider behaviour. The tourism sector is critical to Malaysia’s economy since it provides revenue for the country. A significant increase in the number of high-spending tourists has recently visited Malaysia. Specifically, a mobile application for tourism in Malaysia is required to make their journey in Malaysia more comfortable and convenient. Therefore, this study explores the user perception of mobile tourism applications, namely “MehMakey” (Let’s eat), which developed by using Flutter and WordPress as the central platform development. Developing this mobile application aims to provide smart and thorough guidance to tourists and enhance their technology experience. This is a qualitative study, and data were gathered via a semi-structured focus group interview with sixteen tourists who had been exposed to the mobile tourism application. The participants were purposefully picked based on a number of defining criteria. Prior to semistructured interview conducted, an extensive testing has been performed to ensure the app is free from faults. The major finding illustrates that the MehMakey app offers adequate information to tourists. Besides, it provides a user-friendly interface and is interactive to sustain user engagement.