Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3776
Title: A Conceptual Framework: Examination the Role of Physical Environment on Airbnb Experiences
Authors: Nor Maizana Mat Nawi 
Zurena@Rena Shahril 
Rasidah Hamid 
Nik Alif Amri Nik Hashim 
Keywords: Airbnb;Physical Environment;Ambience;Amenities;Perceived Value;Satisfaction
Issue Date: 2022
Publisher: UITM PRESS
Journal: Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 
Abstract: 
Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are essential elements to discover because research on this issue is underrepresented in the hospitality literature. The purpose of this article is to construct and test a model by proposing a new conceptual framework consisting of the physical environment with two dimensions, namely ambience and amenities, perceived value and guest satisfaction, to better understand a recent phenomenon in the accommodation sector. Also, the Airbnb accommodation will focus more on its usage of the two A's, namely ambience and amenities, to encourage guests to interpret their experiences through these aspects. This conceptual study will employed a structural equation model (SEM) to test the model proposed. Later, the findings will expand knowledge through hospitality services with an examination of variables that lead to guest satisfaction.
Description: 
Mycite
URI: http://hdl.handle.net/123456789/3776
ISSN: 1985-8914
Appears in Collections:Journal Indexed MyCite - FHPK

Files in This Item:
File Description SizeFormat
JTHCA 2022.pdf752.27 kBAdobe PDFView/Open
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.