BeeHIVE Social Innovation Program: An Entrepreneurial Impact

Abstract

This book is designed to introduce and bring together theories, models, styles and philosophies of entrepreneurship in a BeeHIVE social innovation program. The book begins with a discussion on BeeHIVE social innovation model, including identifying the social innovation and social entrepreneurship commonly practiced by an entrepreneur. The idea of BeeHive was initiated in France in the year 2007 by Wow Lab Ltd., which is known initially as La Rughs and co-founded in Malaysia by Prof. Dr. Nik Maheran Nik Muhammad under the name of Beehive Malaysia. The activities conducted under BeeHIVE social innovation program is opened to undergraduate and graduate students from any field of studies and to all the youth communities in Malaysia. We end this book with the recommendation and conclusion of the findings from 100 respondents who agreed that the factors of knowledge, thinking style, personality and motivation influence and contribute to the social innovation among youths in Malaysia.