Women Entrepreneurs' Development In Malaysia : A SWOT Analysis

Abstract

Since a few decades ago, women have had an enormous paradigm shift in moving a country's economy. women generate income for the family and lead in many successful organizations. Many women are open to achieving their goals and becoming successful in their life. The participation of women in economic activities, including entrepreneurship, is contemporary nowadays. In Malaysia, there are many business-owned by women. The women, especially the affected group facing the circumstances of getting a job in the market, see entrepreneurship as a good move in generating income. Involving in business could enhance and develop numerous soft and hard skills among the women, besides generating household income. It is crucial to discover the chances that could be grasped by the women entrepreneurs in ensuring their sustainability and success in the business. The sustainability of the business owned by women is essential in generating income for a country's thriving economy. SWOT analysis is one of the tools that could help women analyze themselves to succeed in any field. The SWOT matrix consists of strengths, weaknesses, opportunities, and threats analysis compatible with businesses and individuals. Therefore, this concept paper will explore the development of women entrepreneurs in Malaysia by implementing the SWOT analysis through the strength, weaknesses, opportunities, and threats faced by women entrepreneurs in Malaysia.