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http://hdl.handle.net/123456789/3711
Title: | Educating the Public on Safer Roads through Arts: The MIROS@rt Initiative | Authors: | Y Ghani Z M Jawi K A Abu Kassim W R Wan Rusik A A Ab Rashid S A Syed Abdullah M H Abdullah S N Mohd Nor A T Azizan R Semail |
Keywords: | Road safety;arts;road safety education | Issue Date: | 2022 | Publisher: | TNB Integrated Learning Solution Sdn. Bhd. | Journal: | International Journal of Learning and Development | Abstract: | Malaysia has faced significant losses due to road crashes. To improve the situation, the government among others has established the Malaysian Institute of Road Safety Research (MIROS) with the mission “to foster the science and arts of road safety intervention”. While many science-based interventions have been transformed into policies, the art component is lacking behind. MIROS@rt (read: MIROS art) intends to rectify the gap. Clutching on communication and social marketing theory, MIROS@rt has embarked on various programs – black-and-white photojournalism of crash victims, cartoon competition, sculpture, doodling, and digital artwork inter alia. A study on black-and-white photographs of crash victims proved that the medium is well-received and effective at promoting the idea of safer roads. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/3711 | ISSN: | 2710-6691 |
Appears in Collections: | Journal Indexed Era/Google Scholar and Others - FTKW |
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File | Description | Size | Format | |
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Publication 2022 - Educating the Public on Safer Roads through Arts by Y Ghani1, A T Azizan2, et.al (LEARNed).pdf | 1.42 MB | Adobe PDF | View/Open |
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