Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3680
Title: Understanding Water Saving Behavior among Sub-Urban Households in Penang, Malaysia
Authors: Norzalina Zainudin 
Nor Hidayah Che Ahmad 
Askiah Jamaluddin 
Bukryman Sabri 
Nurnaddia Nordin ItemCrisRefDisplayStrategy.rp.deleted.icon
NurHaiza Nordin 
Keywords: Water-saving behavior;Attitudes;Social norms;Awareness Household
Issue Date: 2022
Publisher: JURNAL TERBITAN PERSATUAN EKONOMI PENGGUNA DAN KELUARGA MALAYSIA
Journal: Jurnal Pengguna Malaysia 
Abstract: 
Access to clean water is essential to ensure good health and is considered a basic human right. As the largest sector and social group, households have very high-water consumption needs. Understanding household water-saving behavior can provide important foresight to predict future population water-saving characteristics. This work aims to identify the factors that may influence households’ water-saving behavior. This study proposed an extended use of the Theory of Reasoned Action, consisting of three variables: attitudes, social norms, and awareness. Household income and household numbers were also measured in this model. Using data collected from 200 valid questionnaires from sub-urban areas in Seberang Prai Utara, Penang, this study found awareness (b=0.372; p<0.05) as the factor that influences household water saving behavior. Attitudes and social norms were shown to have a positive but insignificant relationship. Based on what emerges from the analysis, the work can be understood as a useful tool for scholars and practitioners, suggesting theoretical and managerial implications. This study contributes to the enrichment of scientific literature related to the factors involving individual choices. It also helps maximize the success of the water management sector by highlighting the levers to be actioned to improve demand-side water management performances.
Description: 
Others
URI: http://hdl.handle.net/123456789/3680
ISSN: 1511-998X
Appears in Collections:Faculty of Entrepreneurship and Business - Other Publication

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