Product Distributional Mechanism as an Asnaf Entrepreneurship Support: A Case Study in Wilayah Persekutuan Kuala Lumpur, Malaysia

Abstract

Many zakat institutions have introduced asnaf entrepreneurship program as a mechanism to empowering productive asnaf in generating income. Various methods of entrepreneurship support have been introduced by the institution such as training, coaching, mentoring, financing and many more. However, the effectiveness of the programs are subjective as a few of the asnaf are successful while others are vice versa. The aim of this study is to explore the types of the entrepreneurship support which are being considered effective by the asnaf entrepreneur toward her own business performance. This study found that the non cash assistance by way of product distribution is among the good entrepreneurship support that enabling asnaf entrepreneur to capture bigger market size of the business. On top of that, it also enhanced the entrepreneurship spirit, skills and experience through the real practice of the business activities. A qualitative approach was implemented in this study by intervieweing a successful asnaf entrepreneur who received assistance from one of zakat institutions in Malaysia. This study suggested that the zakat institutions and researchers to explore a few methods other than training and financing in supporting the asnaf entrepreneurs.