Research on Marketing Mode of Building Characteristic Agricultural Products Brand under the Background of Rural Revitalization Strategy

Abstract

To revitalize the rural economy and realize the high-quality development of rural economy, the key lies in creating the brand of agricultural products with competitive advantages. In the development of rural agricultural economy in China, there are mainly the following problems: small scale of production, relatively scattered main body, lack of standards for agricultural products, lack of systematic and specialized technical support for agricultural product brand building, which to some extent seriously restrict the sustainable development of rural economy. This paper first summarizes the current situation of brand construction in China, and then points out several major problems in the process of brand building of characteristic agricultural products in China, and finally puts forward targeted suggestions forseveral major problems. China's rural revitalization strategy puts forward the requirements of high-quality development of rural economy, which points out a development path for the development of rural economy. Creating high-quality agricultural products with competitive advantages is one of the important ways to achieve rural revitalization.