The Determinants of Entrepreneurial Intention in Micro, Small and Medium Enterprise in Malaysia

Abstract

In Micro, Small and Medium Enterprise (MSME) there are various obstacles that make the entrepreneur platform unable to survive continuously and sustainably. This is because, the country's economy is unstable and gloomy at one time like the example of a country hit by the Covid-19 pandemic. Most of these MSMEs could not survive as entrepreneurs and moved on by choosing to earn a living instead of defending their intentions as entrepreneurs. This study suggests factors Demographic factors, entrepreneurial orientation and market orientation as independent variables. This study proposes theory of planned behavior to help get entrepreneurial intention in MSME. TPB model does come into view to be an important cognitive process model for the evaluation of entrepreneurial intention. The model explains the complexity of relationship between human behavior and its relevant determinants. The study population included micro, small and medium enterprise (MSME) in services sector in Malaysia. The goal of this research is to give a through conceptual review of MSME entrepreneurs' objectives. The theory of planned behavior (TPB), which the authors use, attributes intentions to market orientation, entrepreneurial orientation, and demographic factors. The finding of this study is defined that Entrepreneuri alIntention have significant relationship with Demographic factor and Entreprenurial Orientation but less significant with market orientation. The dimension of all variable can be defined as positive and negative relationship toward EI.