Jewelry from the Perspective of New Media Research on Marketing Strategy

Abstract

In recent years, the development of the Internet has developed by leaps and bounds, gradually entering thousands of households, and the rapid rise of new media with Internet technology as the core has not only completely changed the way we work, but also made our lives more convenient. The emergence of new media has made earth-shaking changes in our media environment, and at the same time, the marketing environment of various enterprises in China has become completely different, and the marketing and communication of jewelry brands have ushered in new development opportunities and faced many challenges. Jewelry is a more traditional industry, which has been greatly affected by the influence of Internet technology. Jewelry companies have also attracted some attention to this, so only by breaking the limitations of traditional marketing and communication, with the help of the Internet platform, the new media and jewelry brand marketing and communication are combined to promote the steady development of the jewelry industry. This paper studies the current jewelry industry's new media marketing strategies and problems, and puts forward corresponding suggestions, which provide theoretical support for deepening the research on new media marketing in the jewelry industry.