Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/3534
DC Field | Value | Language |
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dc.contributor.author | Nurul Faizah Halim | en_US |
dc.contributor.author | Zuraimi Abdul Aziz | en_US |
dc.contributor.author | Nurul Ashykin Abd Aziz | en_US |
dc.date.accessioned | 2022-12-04T08:46:42Z | - |
dc.date.available | 2022-12-04T08:46:42Z | - |
dc.date.issued | 2022 | - |
dc.identifier.isbn | 978-967-25774-2-3 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/3534 | - |
dc.description | Others | en_US |
dc.description.abstract | ‘Novel exogenous shocks’ of Covid-19 Pandemics was described as the worst economic crisis that has resulted in ‘business fatigue’ and declining business confidence and putting them in the hazard of business failure. Franchise sector is the backbone of Malaysia’s economic growth, development and recovery engine; therefore, their survival is crucially significant. The purpose of this paper is to explain theoretically on how franchises could sustain during pandemic crisis. The study contributes to the body of franchise literature of strategic management to better explain franchisee ability to survive during turbulent environments through valuable, rare, inimitable and non-substitutional franchise resources, capabilities and, franchise internal and external support systems. The reviewed theories are Agency Theory, Resource Based View, and Institutional Theory. The findings of the review found five propositions of franchise survival factor during crisis which are; financial resource, human resource, brand name, franchisor support and institutional support. This paper makes significant theoretical contributions in franchising management and support systems to enhance franchisee survival ability in the dynamic market, environmental shock and high uncertainty. | en_US |
dc.publisher | FKP, UMK | en_US |
dc.subject | Franchise | en_US |
dc.subject | Survival Ability | en_US |
dc.subject | Resource Based View | en_US |
dc.title | Franchise Survival Ability During Economic Crisis: A Theoretical Explanations | en_US |
dc.type | National | en_US |
dc.relation.conference | FKP Postgraduate Colloquium | en_US |
dc.description.page | 41-56 | en_US |
dc.volume | 2022 | en_US |
dc.relation.seminar | FKP Postgraduate Colloquium 2022 | en_US |
dc.title.titleofbook | Postgraduate Colloqium 2022: The Role of Entrepreneurship and Marketing Towards Business Success | en_US |
dc.date.seminarstartdate | 2022-08-27 | - |
dc.date.seminarenddate | 2022-08-27 | - |
dc.description.placeofseminar | Virtual | en_US |
dc.description.type | Proceeding Papers | en_US |
item.grantfulltext | open | - |
item.openairetype | National | - |
item.fulltext | With Fulltext | - |
crisitem.author.dept | UNIVERSITI MALAYSIA KELANTAN | - |
crisitem.author.orcid | https://orcid.org/ 0000-0001-9753-3257 | - |
Appears in Collections: | Faculty of Entrepreneurship and Business - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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Proceeding Seminar 2022_ENTREPRENEURSHIP AND MARKETING-1-9.pdf | 570.6 kB | Adobe PDF | View/Open | |
Proceeding Seminar 2022_ENTREPRENEURSHIP AND MARKETING-46.pdf | 70.9 kB | Adobe PDF | View/Open |
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