The Awareness Level of Halal Poultry Meat Consumption among Muslim Youth

Abstract

Globally, there are many food products introduced with halal status. For Muslims, it is vital for them to get halal resources as it is part of the obligations of being a Muslim. A proper slaughtering process by a Muslim is compulsory to ensure the halal status of the meat itself. In Malaysia, poultry is one of the essential sub-sectors in the livestock industry in supplying protein sources. Most populations are consuming poultry meat in their daily consumption. However, since there are many issues with illegal halal logos, more people, mainly Muslims, must pay attention to this issue. This study was conducted among 97 Muslim youth in Kelantan and shows a high level of awareness of the halal status of poultry meat. This situation indicates that the respondents are still aware of the issues with halal meat and consider the sources of what they eat. In conclusion, more people and agencies, including the government and private sectors, should take these responsibilities to ensure the halal status of poultry meat and avoid the abuse of the halal logo in food products.