Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/3495
Title: | Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 | Authors: | Li H.X. Hassan, K. Malik H.A. Anuar M.M. Khan T.I. Yaacob M.R. |
Keywords: | compulsive buying tendency;consumer resistance;digital innovation | Issue Date: | 2022 | Publisher: | Frontiers Media S.A. | Journal: | Frontiers in Psychology | Abstract: | Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested. |
Description: | Web of Science / Scopus |
URI: | http://hdl.handle.net/123456789/3495 | ISSN: | 16641078 | DOI: | 10.3389/fpsyg.2022.912051 |
Appears in Collections: | Faculty of Entrepreneurship and Business - Journal (Scopus/WOS) |
Files in This Item:
File | Description | Size | Format | |
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fpsyg-13-912051.pdf | 1.93 MB | Adobe PDF | View/Open |
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