Analysing tourists’ intention to revisit Islamic tourism destinations

Abstract

This study aims to explore tourists’ perceived services, satisfaction and intention to revisit Islamic tourism destinations. The quantitative research method is used for this study. Data was collected via 462 questionnaires and subsequently analyzed it using partial least square method. The results revealed that Islamic destination image, religious value and travel cost have a significant impact on satisfaction; while the cultural activity is not associated with satisfaction. Tourists’ satisfaction has a direct and positive impact on the intention to revisit destinations. The results also reported that satisfaction mediates the effect of Islamic destination image and religious value on the intention to revisit the destination. The findings of this study provide useful information in understanding the tourists’ perceived services and satisfaction towards the intention to revisit Islamic tourism destinations. The results have important implications for Islamic tourism product and service development, and managerial considerations of Islamic tourism destinations. Islamic tourism service providers need to be mindful that all aspects of Islamic-friendly tourism product and services are important and need to be delivered satisfactorily to ensure tourist satisfaction.