Consumer Awareness of Using Eco-friendly Packaging Product Among Generation X in Kota Bharu, Kelantan

Abstract

Environmentally friendly or also referred to an eco-friendly is one of the strategies used by many retail industries in order to produce goods or services that not harmful to the earth or environment. The study is aimed to identify which factors (material, price, colour and knowledge) significant to influence the awareness of using eco-friendly packaging product among Generation X in Kota Bharu, Kelantan. Descriptive survey design was adopted and convenience sampling technique was used to obtain a sample of 384 respondents among generation X between the ages of 37 to 56 years old. Data were collected through questionnaires and analyzed on a 5 point Likert Scale was distributed to generation X in Kota Bharu. The result revealed that material, price, colour and knowledge have positive relationship towards consumer awareness of using eco-friendly packaging products. This study shows that all the factors have significant influence awareness of using eco-friendly packaging product among Generation X in Kota Bharu, Kelantan.