Islamic Attributes as Driving and Attracting Motivation to Maintain Tourists Loyalty at Indonesia Hospitality Tourism

Abstract

Religion tourism has a significant contribution to Indonesia's national economic development. culture, religion, and economics are covered in the global hospitality business tourism. This research aims to examine the influence of driving motivation, attracting motivations, motivations of Islamic attributes to the loyalty of visits through the satisfaction of visiting, from tourists who come to Indonesia. This article used an empirical study based on research during the COVID 19 pandemic happened. The data research was collected by 298 foreign and national tourists using purposive sampling techniques. The data is analyzed using Path analysis with SPSS software. The motivation of Islamic attributes indirectly affects the loyalty of visits (through the satisfaction of visiting) to tourists before they decide. The results highlight the importance of Islamic attributes related to Indonesia tourism, that contributes several contributions: 1) as a theoretical contribution, religion still takes place in everyone decisions, 2) as a tourism industry, there are many efforts to increase tourist satisfaction and loyalty to their visits, 3) as a policy-making contribution, the Indonesian government needs to improve marketing strategies that will ensure satisfaction and encourage tourists to come again.