Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3248
Title: Predicting the Willingness and Purchase of Travel Insurance During the COVID-19 Pandemic
Authors: Abdullah Al Mamun 
Muhammad Khalilur Rahman 
Qing Yang 
Taslima Jannat 
Anas A. Salameh 
Syed Ali Fazal 
Keywords: travel insurance;theory of planned behavior;working adults;COVID-19
Issue Date: Jul-2022
Publisher: Frontiers Media S.A.
Journal: Frontiers in Public Health 
Abstract: 
This study explored the willingness and purchase of travel insurance during the COVID-19 pandemic amongst working adults to ensure their safety and welfare through the lens of the theory of planned behavior. Primary data were gathered from 1,118 working adults across Malaysia and analyzed using the partial least squares structural equation modeling. The study outcomes revealed that attitude toward travel insurance was significantly influenced by insurance literacy, perceived health risk, and health consciousness. The willingness of working adults to purchase travel insurance was highly influenced by attitudes, subjective norms, and perceived behavioral controls but unaffected by perceived product risks. The purchase of travel insurance was positively influenced by the willingness to purchase travel insurance. In fact, travel insurance literacy and perceived health risk should be emphasized amongst working adults to encourage them to purchase travel insurance policies for traveling abroad.
Description: 
Web of Science / Scopus
URI: http://hdl.handle.net/123456789/3248
ISSN: 22962565
DOI: 10.3389/fpubh.2022.907005
Appears in Collections:Faculty of Entrepreneurship and Business - Journal (Scopus/WOS)

Files in This Item:
File Description SizeFormat
9_travel insurance_fpubh-10-907005.pdfPredicting the Willingness and Purchase of Travel Insurance During the COVID-19 Pandemic700.81 kBAdobe PDFView/Open
Show full item record

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.