Factors That Associated with Wellness Tourism in Malaysia

Abstract

Introduction: Malaysia is a country with potential in developing wellness tourism. However, there are very few studies conducted to determine the factors associated with wellness tourism. This study designed to examine the factors that associated with wellness tourism in Malaysia.

Methods: A cross-sectional study design was used in this study. A total of 384 of generation X and generation Y in Malaysia was involved in this study. A convenience sampling was used as sampling method and a set of online self-administered questionnaires was used for data collection. Data was analyzed by using Pearson Correlation analysis to determine the association between independent variables, namely; i) culture, ii) relaxation, iii) enjoyment and iv) beauty and wellness tourism. All analyses were conducted at the level significance was set at (p<0.05).

Result: Majority of respondents were female, the average age of respondents was 36.4 years old, having Bachelor degree and having income level in between RM 2 501 to RM 3 500. Finding of this study showed that culture (p>0.05), relaxation (p>0.05), enjoyment (p>0.05), and beauty (p>0.05) were significant associated factors with wellness tourism in Malaysia.

Conclusion: Finding of this study could be used in developing an effective planning to promote wellness tourism in Malaysia. Future study could focus on other motivational factors that contribute to wellness tourism.