The Factors That Affect Tourist Satisfaction towards Keluang Hill

Abstract

Keluang Hill is one of the tourism destinations that are increasingly popular among tourists. Keluang Hill is a gazetted place in Terengganu with the aim of protecting and preserving the flora and fauna. This study aims to examine the relationships between social value, destination image, and emotional value with tourist satisfaction towards Keluang Hill. The data were obtained from a satisfaction survey that was developed and distributed randomly to the tourists who visited Keluang Hill, which is the case study area. The quantitative data were analyzed using the questionnaires distributed at Keluang Hill to identify the significant factors influencing tourist satisfaction. A total of 200 questionnaires were distributed to the visitors at Keluang Hill who come from various states. The results revealed an extent of correlations between destination image, social value, and emotional value with tourist satisfaction.