Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2999
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nurul Izyan Mat Daud | en_US |
dc.contributor.author | Nur Athirah Syazwani Aziz | en_US |
dc.contributor.author | Fatihah Mohd | en_US |
dc.contributor.author | Nur Ain Ayunni Sabri | en_US |
dc.date.accessioned | 2022-01-21T00:57:06Z | - |
dc.date.available | 2022-01-21T00:57:06Z | - |
dc.date.issued | 2021-06 | - |
dc.identifier.issn | 2289-8298 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/2999 | - |
dc.description | Mycite | en_US |
dc.description.abstract | The increase in online marketplaces requires online platforms to create solutions or form relationships with customers. Hence, the study examines the roles of electronic service (e-service) quality in Shopee towards customer loyalty. The study used a convenience sampling technique and collected data using questionnaires involving 248 final year students from Universiti Malaysia Kelantan (UMK), Pengkalan Chepa. The results showed a significant relationship between the independent variables, reliability and security of Shopee towards customer loyalty, respectively. Ultimately, the findings help the marketers develop e-service quality for customer engagement and customer loyalty. Consequently, business sustainability can be maintained. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Journal of Entrepreneurship and Business | en_US |
dc.relation.ispartof | Journal of Entrepreneurship and Business | en_US |
dc.subject | Convenience sampling | en_US |
dc.subject | Customer loyalty | en_US |
dc.subject | E-service | en_US |
dc.subject | Marketplace platform | en_US |
dc.title | The influence of Shopee’s e-service quality towards customer loyalty | en_US |
dc.type | National | en_US |
dc.description.page | 1 - 11 | en_US |
dc.volume | 9(1) | en_US |
dc.description.articleno | 1 | en_US |
dc.description.type | Article | en_US |
dc.contributor.correspondingauthor | izyan@umk.edu.my | en_US |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
item.openairetype | National | - |
item.languageiso639-1 | en | - |
crisitem.author.dept | UNIVERSITI MALAYSIA KELANTAN | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
Appears in Collections: | Journal Indexed MyCite - FKP |
Files in This Item:
File | Description | Size | Format | |
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jeb 2021.pdf | 298.13 kB | Adobe PDF | View/Open |
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