1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Hospitality, Tourism and Wellness - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2934
DC FieldValueLanguage
dc.contributor.authorNorhamizah binti Mohamad Abiahen_US
dc.contributor.authorNor Syazleen binti Azaharen_US
dc.contributor.authorNor Farhana binti Hadidien_US
dc.contributor.authorNoorzatil Izni Adlini binti Saronien_US
dc.contributor.authorNor Dalila Maricanen_US
dc.date.accessioned2022-01-20T01:50:53Z-
dc.date.available2022-01-20T01:50:53Z-
dc.date.issued2021-
dc.identifier.isbn9789672229346-
dc.identifier.urihttp://hdl.handle.net/123456789/2934-
dc.descriptionOthersen_US
dc.description.abstractNowadays, Muslim Friendly Spa (MFS) are emerging due to the high demand among Muslim to relax, refresh and rejoice. The study was purposely designed to investigate the relationship between consume behaviour and intention to patronize the MFS concept. Data was gathered from 384 respondents in Kota Bharu, Kelantan by using validated questionnaire. The findings showed that attitude, subjective norms and perceived behavioural control have relationship with P-value less than 0.001 respectively. This result would be helpful to design a detailed marketing plan for Muslim Friendly Spa to provide a better well-being.en_US
dc.publisherFaculty of Hospitality, Tourism and Wellness, UMKen_US
dc.titleThe Relationship Between Consumer Behaviour and Intention to Patronize Muslim Friendly Spa Among a Community In Kota Bharu, Kelantanen_US
dc.typeNationalen_US
dc.description.page638-648en_US
dc.title.titleofbookE-PROCEEDING HOTWEC 4.0 RESEARCH TOWARDS IR 4.0en_US
dc.description.typeArticleen_US
dc.contributor.correspondingauthordalila.m@umk.edu.myen_US
item.fulltextWith Fulltext-
item.openairetypeNational-
item.grantfulltextopen-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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