Factors Influencing Health Information-Seeking Behaviour on the Website among University Malaysia Kelantan Undergraduate Students in City Campus

Abstract

Nowadays, the need for health information has grown all over the world, and this information often changes behaviour and health decisions. This study is to identify the relationship between the dimensions of the Theory of Planned Behaviour (TPB) and health information-seeking behaviour (HISB) on the website among University Malaysia Kelantan (UMK) undergraduate students in City Campus. The TPB is widely used behavioral model based on the four constructs hypothesis to influence the intention to perform a specific behaviour; namely, “attitude”, “subjective norms”, “behavioral intention” and “perceived behavioral control”. The survey based on a TPB-specific questionnaire addressing factors relevant to HISB provision. Data obtained from 357 respondents of UMK undergraduate students in City Campus were analyzed. Findings revealed that all dimensions of the TPB have a significant moderate relationship with HISB on the website. Besides, attitude, subjective norms, behavioral intention, and perceived behavioral control were proved to be positively associated with HISB on the website. Based on the research findings, it was found that all research objectives were achieved and all hypotheses were supported. Thus, TPB has been used successfully to predict and explain a wide range of health behaviors among UMK undergraduate students in City Campus.