AUGMENTED REALITY (AR) NATION'S PILLARS STREET ART IN KOTA BHARU FOR URBAN REGENERATION AND TOURISM

Abstract

Ann Markusen and Anne Gadwa argued that street art or public art projects could revitalise urban environments, especially in abandoned places and alleys. This method has been adopted in Malaysia as a viable alternative to revitalise abandoned places through creative placemaking. Thus, the purpose of this project is to explore the use of Augmented Reality (AR) in street art projects, specifically in Kota Bharu, Kelantan, and their role in urban regeneration and creative placemaking. It highlights the impact of creative placemaking on urban regeneration and explains how creative placemaking projects can be enhanced using technologies such as Augmented Reality (AR). The study consisted of a quantitative methodology in which data were collected from a series of questions intended for users to experience Augmented Reality (AR) in street art and determining the role of urban regeneration and tourism. The analysis results indicate that implementing Augmented Reality (AR) technology in creative placemaking projects for urban regeneration boosts economic growth rates through their impact on local creative industries and tourism.