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Title: The Influence of E-service Quality On Marketplace Platform Towards Customer Loyalty
Authors: Nurul Izyan Mat Daud 
Nur Athirah Syazwani Aziz 
Fatihah Mohd 
Nur Ain Ayunni Sabri 
Keywords: convenience sampling;customer loyalty;E-Service Quality Dimensions;marketplace platform
Issue Date: Jun-2021
Publisher: Universiti Malaysia Kelantan
Journal: Journal of Entrepreneurship and Business 
With the increasing of online marketplaces, online platform must come out with the solutions or ways in order to engage their relationship with customer. Hence, this study aims to examine the roles of e-service quality of online platform in customer loyalty. Convenience sampling technique was used, and data were collected using questionnaires. A sample of 248 respondents among final year students of Universiti Malaysia Kelantan, Pengkalan Chepa were selected. From the obtained results, study showed that there is a significant relationship between independent variables; reliability and security in Shopee platform towards the customer loyalty, respectively. With this finding, it can help and provide the marketers in terms of e-service quality to develop the customer engagement for the sake of customer loyalty. Therefore, the sustainability of the business can be maintained
ISSN: 2289-8298
DOI: 10.17687/jeb.v9i1.411
Appears in Collections:Journal Indexed Era/Google Scholar and Others FKP

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