The Factors of E-Wallet Acceptance Among Consumers in Kelantan

Abstract

The aim of this paper is to examine the factors affecting the e-wallet acceptance among consumers concerning perceived usefulness, perceived ease of use, social influence, privacy and security confidence. E-wallet leads to further e-commerce development as this is a new payment method that replaces traditional payment system. However, the use of e-wallets is still growing in Malaysia, with little response from consumers which has created a technological divide between the E-wallet and its users. The paper employed quantitative analysis by using a set of questionnaires and circulated to 200 consumers in Kota Bharu, Kelantan. This study finds three variables that significantly influence the acceptance among consumers namely perceived ease of use, social influence, privacy, and security confidence.