Factors that Influence the Intention of Purchasing Beauty Products Among Female Consumers from Leading Drugstore in Terengganu

Abstract

A variety of choices may confuse consumers to make the right decision, but their main intention of purchasing a beauty product will help them to make a better choice The objective of this study is to define the relationship connection between brand, knowledge, social media and price toward the intention of purchasing beauty products among female consumer from leading drugstore in Terengganu. There are 384 consumers have been randomly involved in questionnaires survey conducted by the researcher. This study intends to determine the significant relationship between brand, knowledge, social media and price influence to intention to purchase a beauty product among female consumer from selected drugstore in Terengganu. The researchers used quantitative methods, the main source is the use of questionnaire survey, and primary data is the use of previous research. The elements analysis of the survey is result revealed social media, price and knowledge strongly influence female consumer to purchasing a beauty product from leading drugstore in Terengganu.