Impact of Self-Service Kiosks Towards Consumers Purchasing Behavior Among Students in University

Abstract

Self-service kiosks nowadays are increasingly available in various industries, such as digital photo kiosks at shopping malls, prepaid reload kiosk, Automated Teller Machine (ATM) and etc. Firms that provide self-service kiosks aim to improve their services and attract more consumers to use their services. Self-services kiosks can be known as free standing unit or interactive freestanding unit. The purpose of this study was therefore to examine the impact of self-service kiosks towards consumers purchasing behavior among students in. Data (n=357) of this study is collected through printed questionnaire and online questionnaire, by using Technology Acceptance Model (Srinivasan,2014) Theory of Planned Behavior (Johari et al.,2010) to understand and examine about the behavior of consumers. The key findings are the impact of selfservice kiosk which is convenience, perceived time and perceived usefulness. Results show that these are positive relationship with consumers purchasing behavior. Findings also showed significantly positive relationships between self-service kiosks with consumers purchasing behavior. Findings suggest self-service kiosks can be used to generate more purchase from consumers.