Logistics Factors Influence the Logistics Performance in Thailand: A Conceptual Framework

Abstract

Logistics service becomes an important function in expanding to the globalization. Many countries have to improve the logistics service operation business to achieve the satisfaction of customer and improve the firm performance. Three of the important components in Thailand logistics activities are service quality, technology and long-term relationship that are the key factors to develop the new conceptual model of service performance in logistics section. The objective of this study is to explore the service quality, technology and relationship that influence to logistics service performance in Thailand. This issue added value to relationship between buyer and supplier to raise the importance of relational resource in logistics activities to improve the logistics performance. Therefore, the study proposes a conceptual framework in which service quality, technology and relationship are pretend to improve the logistics performance of logistics service provider in Thailand.